A man of Tao remains ordinary, absolutely ordinary. Nobody knows who he is, nobody knows what he carries within him, what treasure. He never advertises, he never tries to display.
But why do we advertise? Because of the ego. You are not satisfied with yourself, you are satisfied only when others appreciate you. KOHINOOR is not enough.
You may have a valuable stone, but
it is not enough; others must appreciate it.
Others' opinion is more valuable – not your being.
You look into others' eyes as if they are mirrors and if they appreciate you, applaud you, you feel good.
Ego is a false phenomenon. It is the accumulation of others' opinions, it is not a knowledge of the self.
This self, the so-called self which is really the ego, is nothing but the accumulation of reflections– and then there is always fear.
Others may change their mind, you are always dependent on them.
If they say you are good you have to follow their rules to remain good, you have to follow them to remain good in their eyes, because once they change their opinion you will no longer be good.
You have no direct approach to your being, it is via others. So you not only advertise, you magnify, you falsify. You may have a little truth, a little beauty, but you magnify it and it becomes ridiculous.
Osho: If the Shoe Fits